Many times, business owners are looking for a formula or an exact template that someone else, in their industry, used to grow. They look for experts that worked with businesses just like theirs, or for vendors and suppliers who specialize in their market. And while industry expertise has its place, when it comes to marketing, it is always beneficial to have fresh eyes and fresh ideas. Oftentimes, those fresh outlooks come from “outsiders”...or those who deeply understand the principles of marketing but are not experts in a particular industry. These folks are able to see a larger pattern, to see areas of opportunity, and to see blocks or gaps that are sitting right in front of the industry expert but remain unseen.
Topics: Marketing Strategy
If you run a small business that serves local customers, you may think that print, television and radio advertising are enough to bring in customers. However, if you've been overlooking the internet as a means of marketing your local business, you've missed a very powerful promotional tool. Did you know that 88 percent of smartphone users and 84 percent of tablet users search online to find nearby companies to do business with? If you run a local business and you want to harness the power of online lead generation, check out the list below. These tips can help ensure your business gets seen by the people in your area who may become sales leads -- and that many of your current leads decide to become paying customers.
In today's competitive marketplace, Internet marketing is not an option, it's a necessity. Regardless of whether you are focusing on attracting a local customer base or seeking national sales, an online presence is essential. But in addition to creating a company website, it is important to advertise online, build a social media presence, send targeted emails, use SEO, and blog.
Customer Testimonials Tell Your Story For You
Today's consumers are savvy, thanks to the internet. This easy access to information makes it easy for folks to fact-check claims and do research. Consumers are more skeptical and cynical than ever -- as they should be.
Using video in your marketing doesn't just drive sales and generate more leads-- it's also a great way to boost your SEO.
Many people disregard video when looking for SEO tools, sticking with more traditional methods like blogging and content marketing. But by using video as part of your SEO strategy, you'll be staying ahead of the curve. Video marketing is growing fast, and research shows that marketers who use video grow revenue 49% faster than non-video users.
Architects, Residential Contractors, Carpenters, Interior Designers, and Landscape Architects…basically any home service provider, might be asking themselves if it is “worth it” to list their business and advertise their services on Houzz. So we decided to put together this quick guide to understanding the benefits and the challenges to promoting your Professional Services Business on Houzz.
Does "doing it all" really work?
LinkedIn…so much potential, so much frustration! Invitations lost in “space”, limited InMail that you guard like gold, and potential Pharma contacts who haven't updated their profile in the last two years.