Think, Then Act. Marketing Strategy Insights.

Online Lead Generation Tips for Local Businesses

Posted by Karin Kraska on May 9, 2017 12:53:45 PM

If you run a small business that serves local customers, you may think that print, television and radio advertising are enough to bring in customers. However, if you've been overlooking the internet as a means of marketing your local business, you've missed a very powerful promotional tool. Did you know that 88 percent of smartphone users and 84 percent of tablet users search online to find nearby companies to do business with? If you run a local business and you want to harness the power of online lead generation, check out the list below. These tips can help ensure your business gets seen by the people in your area who may become sales leads -- and that many of your current leads decide to become paying customers.

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Topics: Internet Marketing, local business, marketing, Marketing (General), online directories, SEO, Blog

5 Internet Marketing Methods You Should Be Using for Lead Generation

Posted by Karin Kraska on May 4, 2017 3:53:06 PM

In today's competitive marketplace, Internet marketing is not an option, it's a necessity. Regardless of whether you are focusing on attracting a local customer base or seeking national sales, an online presence is essential. But in addition to creating a company website, it is important to advertise online, build a social media presence, send targeted emails, use SEO, and blog.

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Topics: Internet Marketing, marketing, SEO, Website, Blog

Three Ways to Boost Your SEO Using Video

Posted by Karin Kraska on Apr 19, 2017 1:48:07 PM

Using video in your marketing doesn't just drive sales and generate more leads-- it's also a great way to boost your SEO.

Many people disregard video when looking for SEO tools, sticking with more traditional methods like blogging and content marketing. But by using video as part of your SEO strategy, you'll be staying ahead of the curve. Video marketing is growing fast, and research shows that marketers who use video grow revenue 49% faster than non-video users.

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Topics: marketing, Blog

Small Business owners who are “doing it all” might be hurting their business

Posted by Selena Noel on Apr 15, 2016 11:34:36 AM

Does "doing it all" really work? 

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Topics: marketing, Marketing (General), Work, small business owners, Blog, Marketing Agency, marketing plan, small business