In today's competitive marketplace, Internet marketing is not an option, it's a necessity. Regardless of whether you are focusing on attracting a local customer base or seeking national sales, an online presence is essential. But in addition to creating a company website, it is important to advertise online, build a social media presence, send targeted emails, use SEO, and blog.
Search Engine Optimization (SEO)
SEO should be a part of every digital marketing strategy. In fact, according to a HubSpot marketing report, 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
Using keywords in all of your online content, including blog posts, video and picture descriptions, meta descriptions, and social media, will make all of it more searchable and relevant to major search engines. Subsequently, the more ways your target market can find you, the more chance you have of growing your customer base and increasing sales. Think of it as using different types of bait to catch more fish--SEO is the hook that holds the bait.
Social Media Marketing
Today's consumers seek a rewarding online experience. Social media is the key to providing that experience. Through online engagement on various social media platforms, businesses can reach more of their target market through consistent posts, discussions, and additional content not always available on the company website. A strong social media presence builds brand recognition and customer loyalty.
Blog posts, when interesting, engaging and informative, tend to attract a large audience of loyal readers. According to a HubSpot marketing report, companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. Blog posts can be highly searchable provided effective SEO is utilized.
Using email marketing effectively means using it to increase both engagement and sales. Email marketing can be used to alert potential and existing customers and clients to new sales and promotions, to share industry-related and relevant news, to communicate appreciation to loyal customers, and much more. For optimal ROI, use marketing data collected to segment your email list, rather than treating your whole customer base as one group.
Advertising comes in many forms--pay-per-click ads on search engines and relevant websites, social media platform advertisements, and keyword-based Google ads, among others. Again, using relevant keywords is fundamental when creating any online ad campaign. When done correctly, you can significantly increase your click-through rate.
Using a combination of the some or all of the above digital marketing methods improves your lead generation ROI and increases brand recognition and online visibility.