Think, Then Act. Marketing Strategy Insights.

Karin Kraska

Recent Posts

Combining Different Ideas— The Benefit of the Outsider

Posted by Karin Kraska on Jul 12, 2019 8:55:11 AM

Many times, business owners are looking for a formula or an exact template that someone else, in their industry, used to grow. They look for experts that worked with businesses just like theirs, or for vendors and suppliers who specialize in their market. And while industry expertise has its place, when it comes to marketing, it is always beneficial to have fresh eyes and fresh ideas. Oftentimes, those fresh outlooks come from “outsiders”...or those who deeply understand the principles of marketing but are not experts in a particular industry. These folks are able to see a larger pattern, to see areas of opportunity, and to see blocks or gaps that are sitting right in front of the industry expert but remain unseen. 

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Topics: Marketing Strategy

Online Lead Generation Tips for Local Businesses

Posted by Karin Kraska on May 9, 2017 12:53:45 PM

If you run a small business that serves local customers, you may think that print, television and radio advertising are enough to bring in customers. However, if you've been overlooking the internet as a means of marketing your local business, you've missed a very powerful promotional tool. Did you know that 88 percent of smartphone users and 84 percent of tablet users search online to find nearby companies to do business with? If you run a local business and you want to harness the power of online lead generation, check out the list below. These tips can help ensure your business gets seen by the people in your area who may become sales leads -- and that many of your current leads decide to become paying customers.

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Topics: Internet Marketing, local business, marketing, Marketing (General), online directories, SEO, Blog

5 Internet Marketing Methods You Should Be Using for Lead Generation

Posted by Karin Kraska on May 4, 2017 3:53:06 PM

In today's competitive marketplace, Internet marketing is not an option, it's a necessity. Regardless of whether you are focusing on attracting a local customer base or seeking national sales, an online presence is essential. But in addition to creating a company website, it is important to advertise online, build a social media presence, send targeted emails, use SEO, and blog.

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Topics: Internet Marketing, marketing, SEO, Website, Blog

Customer Testimonials- Proof is in the Praise

Posted by Karin Kraska on Apr 26, 2017 2:15:45 PM

Customer Testimonials Tell Your Story For You

Today's consumers are savvy, thanks to the internet. This easy access to information makes it easy for folks to fact-check claims and do research. Consumers are more skeptical and cynical than ever -- as they should be.

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Topics: Website, Blog

Three Ways to Boost Your SEO Using Video

Posted by Karin Kraska on Apr 19, 2017 1:48:07 PM

Using video in your marketing doesn't just drive sales and generate more leads-- it's also a great way to boost your SEO.

Many people disregard video when looking for SEO tools, sticking with more traditional methods like blogging and content marketing. But by using video as part of your SEO strategy, you'll be staying ahead of the curve. Video marketing is growing fast, and research shows that marketers who use video grow revenue 49% faster than non-video users.

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Topics: marketing, Blog

Quick Guide To Advertising Your Professional Services Business on Houzz

Posted by Karin Kraska on Aug 19, 2016 12:59:46 PM

promoting your business on HouzzArchitects, Residential Contractors, Carpenters, Interior Designers, and Landscape Architects…basically any home service provider, might be asking themselves if it is “worth it” to list their business and advertise their services on Houzz. So we decided to put together this quick guide to understanding the benefits and the challenges to promoting your Professional Services Business on Houzz.

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Topics: Internet Marketing, Blog

Not Getting Responses to LinkedIn Messages? 3 Things to Stop Doing Immediately (and what to do instead)

Posted by Karin Kraska on Apr 4, 2016 8:00:00 AM

LinkedIn…so much potential, so much frustration! Invitations lost in “space”, limited InMail that you guard like gold, and potential Pharma contacts who haven't updated their profile in the last two years.

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Topics: Marketing (General), Pharma, Blog

10 Tips for Putting Some Spring Back in Your Marketing

Posted by Karin Kraska on Mar 21, 2016 10:39:13 AM

Top 10 Marketing Tactics for Spring

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Topics: Marketing (General), Blog

[VIDEO] What is SEO?

Posted by Karin Kraska on Feb 18, 2016 6:49:16 PM

You may have heard the term "SEO" or Search Engine Optimization batted around before, but do you really know what it is, and what the benefit might be to your business?

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Topics: SEO, Blog

5 Small Business Marketing Trends to Watch in 2016

Posted by Karin Kraska on Feb 10, 2016 8:23:37 PM

Take advantage of your business opportunities early in the year by getting ahead of the curve in your marketing campaign. Here are five small business marketing NJ trends you should watch for in 2016.

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Topics: Marketing (General)