Small Business Marketing Blog

Online Lead Generation Tips for Local Businesses

Posted by Karin Kraska on May 9, 2017 12:53:45 PM

If you run a small business that serves local customers, you may think that print, television and radio advertising are enough to bring in customers. However, if you've been overlooking the internet as a means of marketing your local business, you've missed a very powerful promotional tool. Did you know that 88 percent of smartphone users and 84 percent of tablet users search online to find nearby companies to do business with? If you run a local business and you want to harness the power of online lead generation, check out the list below. These tips can help ensure your business gets seen by the people in your area who may become sales leads -- and that many of your current leads decide to become paying customers.

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Topics: Internet Marketing, local business, marketing, Marketing (General), online directories, SEO, Blog

5 Internet Marketing Methods You Should Be Using for Lead Generation

Posted by Karin Kraska on May 4, 2017 3:53:06 PM

In today's competitive marketplace, Internet marketing is not an option, it's a necessity. Regardless of whether you are focusing on attracting a local customer base or seeking national sales, an online presence is essential. But in addition to creating a company website, it is important to advertise online, build a social media presence, send targeted emails, use SEO, and blog.

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Topics: Internet Marketing, marketing, SEO, Website, Blog

Quick Guide To Advertising Your Professional Services Business on Houzz

Posted by Karin Kraska on Aug 19, 2016 12:59:46 PM

promoting your business on HouzzArchitects, Residential Contractors, Carpenters, Interior Designers, and Landscape Architects…basically any home service provider, might be asking themselves if it is “worth it” to list their business and advertise their services on Houzz. So we decided to put together this quick guide to understanding the benefits and the challenges to promoting your Professional Services Business on Houzz.

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Topics: Internet Marketing, Blog

Beginner's Guide: Save Money When Choosing an Internet Marketing Vendor

Posted by Karin Kraska on Feb 10, 2016 7:56:05 PM

Today even small businesses need to invest in internet marketing. Search engine optimization, search engine marketing, and social media are just some of the services vital to businesses wanting to attract and keep customers.
Choosing an internet marketing company in New Jersey requires some work. There are many companies offering these services, so how to choose the right one for your company? Here are some suggestions:

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Topics: Internet Marketing, SEO, Marketing Agency

[VIDEO] 10 Must-Dos For Your Local Business Website

Posted by Karin Kraska on Feb 2, 2016 12:43:31 AM

You either spent a lot of money or a lot of time on the website for your business. To get the most out of your investment, consider these 10 "Must-Dos" for your local business web presence. Your website is more than a digital billboard or business card...it is meant to guide your key customers through the buying cycle, so it deserves some love and attention.

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Topics: Internet Marketing, Website

[VIDEO] 10 Must-Dos for Local Business Email Marketing

Posted by Karin Kraska on Feb 2, 2016 12:42:38 AM

You know who says "Email Marketing" doesn't work? The person who's doing it all wrong. Email marketing can be a powerful tool for nurturing and converting leads for your business IF you consider these 10 Email Marketing "Must-Dos", first.

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Topics: Internet Marketing, Email