In today's competitive marketplace, Internet marketing is not an option, it's a necessity. Regardless of whether you are focusing on attracting a local customer base or seeking national sales, an online presence is essential. But in addition to creating a company website, it is important to advertise online, build a social media presence, send targeted emails, use SEO, and blog.
Customer Testimonials Tell Your Story For You
Today's consumers are savvy, thanks to the internet. This easy access to information makes it easy for folks to fact-check claims and do research. Consumers are more skeptical and cynical than ever -- as they should be.
You either spent a lot of money or a lot of time on the website for your business. To get the most out of your investment, consider these 10 "Must-Dos" for your local business web presence. Your website is more than a digital billboard or business card...it is meant to guide your key customers through the buying cycle, so it deserves some love and attention.